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After years of relentless iteration, Coinrule has entered a new phase, one defined by discipline, focus, and profitability.
The team has streamlined operations, reduced overhead, and reached near break-even while continuing to ship new products that expand the boundaries of what automated trading can be.
“We went down to profitability,” says Gabriele Musella, CEO and Cofounder “trimmed the team slightly, focused on efficiency, and now we’re launching a series of products to test new markets. The foundation is strong, now it’s about validating new growth vectors.”
From Retail to Institutional: A Strategic Pivot
Coinrule’s journey began by empowering retail investors to automate strategies once reserved for quants and hedge funds. But as the market evolved, so did the team’s vision.
“We realized the larger opportunity is on the B2B side,” Musella explains.
“Retail traders are great, but the serious capital, the whales, funds, and family offices, need better infrastructure. We’re building for them.”
While consumer-facing automation remains core to the platform, Coinrule’s roadmap increasingly addresses the needs of professional traders,
multi-account management, institutional SLAs, and deeper integration with on-chain execution layers.
Product Expansion and Market Strategy
The team’s latest initiatives include specialized tools targeting high-frequency and algorithmic traders. New micro-products are being launched in parallel, designed to test new verticals across blockchain ecosystems.
Coinrule’s upcoming iOS app marks a strategic milestone. “It’s not just another mobile release,” notes Musella. “The App Store is a powerful acquisition channel, especially since many of our competitors are already there. With our US user base, this can easily drive 10–15% incremental monthly revenue.”
Efficiency Through Engineering
Coinrule’s technical architecture balances speed and scalability. The current app is built as a progressive web app, a deliberate tradeoff to accelerate deployment across Android and iOS.
“use multi-channel frameworks allows us to maintain one codebase,” Musella explains. “Ultimately, we’ll build a fully native version for advanced trading interactions.” Even with a mobile presence, Coinrule’s pro users remain desktop-native.
“These traders log in 10–20 times a day,” Gabriele Musella notes. “Some even keep a second monitor at work just for Coinrule. They treat trading as a craft.”
Serving Funds and Family Offices
Institutional demand for automation is growing fast. For hedge funds, family offices, and proprietary trading desks, Coinrule represents a ready-made quant stack without the overhead of building one internally.
“Why hire a full quant team when you can automate strategies like TWAP, accumulation, or liquidation through Coinrule cloud-based suite?
These tools replicate the precision of institutional execution without the engineering burden.”
The Founder’s Mindset
Reflecting on the decade-long journey, COO and Cofounder Giberstein, credits endurance, not luck, as the defining trait of entrepreneurship.
“If founders knew how hard it would be, they’d never start,” he says with a smile. “A bit of naïveté helps. The most important lesson — one that Y Combinator really drives home — is simple: talk to users and build product. That’s it. Everything else is noise.”
He adds that too many founders “hear what they want to hear” instead of what users actually say — a costly mistake in product development.
“Every wrong build cycle wastes months of human capital. The real reward comes when users stay, evolve with you, and trust you with their strategies.”
Trust as the Ultimate Asset
In a financial platform, user trust is the highest currency.
“We have customers who’ve been with us for years,” Giberstein says.
“They message me directly. Some have my WhatsApp. They’re not just trading — they’re co-building the product with us.”
Coinrule’s SaaS model depends on sustained user engagement, not speculative cycles.
Markets fluctuate, but consistent perceived value keeps subscribers loyal.
“Even in bear markets, users wake up, check their phones, and see fifty trades executed overnight.
That sense of control, of progress, is what keeps them engaged.
We’re not just selling software; we’re providing the experience of being an empowered trader.”
Looking Ahead
As Coinrule transitions into its next chapter, the company sits at a rare intersection: profitable, lean, and ambitious.
The focus is no longer survival, it’s leverage.
“We’ve built a resilient platform, a great team, and a culture that loves building.
The next stage is scaling intelligently, and turning proven engagement into exponential growth.”